The Poll First Affinity Model
Our Poll Affinity Model classifies voters into five psychological and behavioral categories, allowing campaigns to focus effort, resources and messaging with precision.
Anti
Strongly committed to other parties. This vote you will not get, hence not worth chasing.
Negative
Aligned against you. Will move only in case of strong factors. Not worth heavy effort.
Neutral
Politically neutral space. People don’t have strong opinions and hold the key to victory.
Supporters
Traditionally voted for you. Will not go away unless things get really bad.
Hardcore
Deeply committed to the party. Will campaign for you if properly engaged.
Micro Planning & Targeted Execution
A pipeline-driven campaign execution system that converts political strategy into booth-level, daily, measurable action.
Territory Mapping
Break constituency into booths, clusters and influence pockets.
Priority Tagging
Mark swing, weak and high-impact zones for special focus.
Resource Deployment
Assign teams, leaders, content and budget zone-wise.
Field Execution
Ground-level meetings, outreach, rallies and narrative push.
Feedback Loop
Daily data updates and dynamic strategy correction.
Campaign Execution Command Center
Every activity, team and zone is tracked in real-time. This system ensures no booth is ignored, no resource is wasted and no opportunity is missed.
214
Active Booths48
Teams Deployed132
Daily Activities+23%
Efficiency LiftPolitical surveys must go beyond telling what is happening — they must answer the WHYs. Our research framework works as a layered intelligence system that becomes deeper, sharper and more powerful at every stage.
Overview Surveys
Overall political mood, base shifts and overall voting behaviour.
Baseline Surveys
Minimum 500 samples per seat, detailed understanding of every seat.
Tracker Surveys
Weekly tracking of key metrics based on baseline data.
Candidate Tracking
Tracking surveys for identifying winning candidates.
Geo Analytics
Geography-based analysis of voting trends and strategy inputs.
Locality Mapping
Tracks development data and key persons in every locality.
Conscan
Mapping every family and voter on a seat, individual-level targeting.
Political surveys must go beyond telling what is happening — they must answer the WHYs. Our strategy framework balances consolidation and expansion using a precise attack and defence playbook.
Worker Management
Managing party workers, engagement and trainings.
Retaining Voters
For established players, retaining voters forms 60% of the election battle.
In-group Consolidation
Retaining the political and social base of the party.
Interest Group Retention
Retaining past alignments of occupational and social groups.
Alliances
Working with parties and groups that add value with minimum effort.
Onion Peeling
Identifying and targeting groups we can take away or distract.
Interest Groups Expansion
Social and occupation group targeting.
Targeting & Expansion
Capturing the middle ground through targeted attack and relevant messaging.
24x7 Citizen Response System
A powerful public support and grievance redressal system designed to ensure fast, transparent and professional communication between citizens and leadership.
- ✓ Public Seva & Support
- ✓ Professional Telecallers
- ✓ Cloud Call Recording
