NDA Alliance · Bihar Assembly Elections
Rashtriya Lok Morcha (RLM)
Multi-Seat Election Campaign & Full Digital Mandate · Bihar Assembly Elections
4 / 6
Seats Won
66%
Strike Rate
4
Managed Seats Won
Full
Party Mandate
Executive Summary
Click2Public played a key role in supporting the Rashtriya Lok Morcha (RLM) during the Bihar Assembly Elections, where the party contested under the NDA alliance quota. RLM was allocated 6 seats, out of which 4 seats were won — all four constituencies were actively supported and managed by Click2Public. Following this strong performance, party leadership entrusted Click2Public with the complete social media management of the party, along with official digital handling of key leaders and elected representatives.
4/6 Seats Won (RLM Performance)
Awarded Full Party Social Media Mandate
Management of Multiple High-Profile Political Handles
Client Overview
Party
Rashtriya Lok Morcha (RLM)
Alliance
NDA (Bihar)
Leadership
Upendra Kushwaha
Election
Bihar Assembly Elections
Seats Allocated
6 Seats under NDA Alliance Quota
Scope
Multi-seat campaign + full digital strategy
Seat Performance — Visual Breakdown
W
W
W
W
L
L
Won (4 seats — Click2Public managed)
Lost (2 seats)
Core Challenges
- Limited number of seats under alliance structure — making every seat critical
- Need for high win-rate performance with an efficiency-driven campaign approach
- Building strong visibility for a smaller alliance partner in a competitive political landscape
- Ensuring consistent messaging and branding uniformity across multiple constituencies
- Objective: Maximize seat conversion rate and political impact within limited opportunities
Strategic Approach
1
Multi-Constituency Campaign Execution
Parallel campaign management across 4 key seats with constituency-specific strategy adaptation and centralized coordination with local teams for maximum efficiency.
2
Digital Campaign Management
End-to-end social media handling for all candidates. High-frequency content deployment with consistent branding, messaging, and narrative across all platforms.
3
Content & Narrative Strategy
Video-led communication anchored in local issue-based messaging and leader-centric positioning to build deep voter connect across each constituency.
4
Ground + Digital Synchronization
Real-time amplification of rallies and public meetings, with booth-level activity converted into digital distribution for maximum constituency-wide visibility.
5
Performance-Focused Execution
Targeted communication for key voter segments, with continuous monitoring and adaptive optimization to ensure highest possible impact on winnable seats.
4 / 6
Seats Won — Bihar Assembly Elections
All 4 Click2Public-managed constituencies won · High strike rate for a regional alliance partner
Results Achieved
4 / 6
Seats Won by RLM
66%
Win Strike Rate
4
Managed Seats Won
Full
Party Digital Mandate
NDA
Alliance Partner
Long-Term
Strategic Partnership
Strategic Outcome — Post-Election Mandate
🔄 Partnership Evolution
Campaign Partner (Election Phase)
Long-Term Strategic Digital Partner
Following the election success, Click2Public was awarded Full Social Media Management of RLM Party and entrusted with handling the official digital presence of:
Upendra Kushwaha (Party Chief)
Deepak Prakash (Minister)
All 4 Winning MLAs
RLM Official Party Handles
Performance Highlights
Campaign Performance
- High conversion rate in limited-seat scenario
- Consistent messaging across multiple candidates
- Strong digital presence for a regional party
- Leadership-level trust achieved post-election
Post-Election Mandate
- Full party social media management
- Official handles for party chief & minister
- Digital presence for all 4 winning MLAs
- Ongoing strategic digital partnership
Strategic Impact
- ✓ Strengthened RLM's political positioning within the NDA alliance ecosystem
- ✓ Established a strong digital identity for the party and its leadership
- ✓ Delivered measurable election success with a high strike rate under limited opportunities
- ✓ Secured long-term mandate at full party level post-election
- ✓ Demonstrated capability in coordinated multi-constituency campaign management
Key Insight
"In alliance politics, success is defined by strike rate — and focused strategy can deliver high conversion even with limited seats."
Power Statement
"We delivered a 4/6 winning strike rate for RLM in Bihar and were subsequently entrusted with full party-level social media management."