INC MLA · Kushalgarh (ST Reserved), Rajasthan
Ramila Khadiya
Full-Scale Ground Campaign · Remote Tribal Constituency · 90-Day Execution
2
Consecutive Wins
41.48%
2023 Vote Share
9,804
2023 Win Margin
90 Days
Campaign Duration
Executive Summary
Click2Public successfully executed a comprehensive, ground-driven election campaign for Ramila Khadiya in Kushalgarh Assembly (ST Reserved), Rajasthan — resulting in two consecutive electoral victories in 2018 and 2023. The campaign was implemented in a remote, resource-constrained constituency where success depended primarily on grassroots mobilization, structured execution, and sustained voter engagement over a 90-day period. This case demonstrates operational capability far beyond urban or digitally-driven ecosystems.
Election Results — Both Victories
2023 Assembly
Ramila Khadiya · INC
97,480 Votes
41.48% Vote Share
9,804 Margin of Victory
WON ✓
2018 Assembly
Ramila Khadiya · Independent
94,344 Votes
48% Vote Share
18,950 Margin of Victory
WON ✓
Constituency Overview — Kushalgarh
- ST Reserved seat in Rajasthan — predominantly tribal population
- Geographically remote and dispersed settlements across difficult terrain
- Limited digital penetration and communication infrastructure
- Campaign environment highly dependent on ground operations and direct voter outreach
- Low-resource, high-execution-demand constituency requiring intensive physical presence
Core Challenges
Campaign Environment Constraints
- Limited access to digital communication channels — ground was the primary medium
- Logistical challenges due to remote terrain and dispersed village settlements
- Scattered voter base requiring high-frequency door-to-door outreach
- Resource-constrained campaign conditions with minimal digital infrastructure
- Primary Objective: Deliver a winning campaign through structured on-ground execution
Strategic Approach
1
Structured 90-Day Campaign Execution
Defined campaign phases with clear timelines and daily milestones. Continuous monitoring and coordination across all field teams. Consistent presence maintained throughout the entire constituency over 90 days.
2
Grassroots Mobilization
Booth-level organization and activation across every village. Door-to-door outreach carried out systematically across remote settlements. Deep engagement with local community leaders, influencers, and tribal elders.
3
Localized Communication Strategy
Simple, culturally relevant messaging tailored to tribal community values. Focus on community-specific issues, local needs, and candidate accessibility. Strong emphasis on relatability and trust-building over time.
4
Voter Retention & Trust Building
Consolidation of existing 2018 support base for the 2023 campaign. Reinforcement of credibility through continuous engagement between elections. Long-term relationship building with tribal communities across the constituency.
5
Integrated Support Channels
Limited but strategic use of available digital platforms where accessible. Alignment of communication across ground and digital touchpoints. Consistent message delivery maintained throughout both campaign cycles.
Combined Campaign Performance
2
Consecutive Election Wins
97,480
Votes in 2023
94,344
Votes in 2018
18,950
2018 Win Margin
9,804
2023 Win Margin
90 Days
Campaign Duration Each
Performance Highlights
- Back-to-back victories in a geographically challenging, resource-constrained constituency
- Strong voter retention across two full election cycles — 2018 to 2023
- Effective campaign execution despite severe infrastructure and connectivity limitations
- Deep penetration at the grassroots level across remote tribal settlements
Strategic Impact
- ✓ Established sustained political leadership in a remote, difficult constituency
- ✓ Demonstrated operational strength in tribal and remote regions beyond urban campaigns
- ✓ Validated the effectiveness of a ground-first campaign model for low-digital environments
- ✓ Created a replicable framework for similar remote and ST-reserved constituencies across India
Key Insight
"In remote constituencies, consistent ground engagement and trust-building are the primary drivers of electoral success — strategy adapts to terrain, not the other way around."